Punchh Insights
Weekly Industry Report for August 23

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic August 23

Total traffic has decreased by 0.8% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type August 23

  • QSR traffic has decreased by 0.6% from the previous week.
  • Fast Casual traffic has decreased by 1.4% from the previous week.
  • Casual Dining traffic has increased by 2.0% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week August 23

The Bar & Grill segment has seen the highest increase in orders from the previous week (3.0%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks August 23

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-15%) while Beverages have increased to 48%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week August 23

The West North Central Region has seen the highest increase in orders from the previous week (2.3%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks August 23

The West North Central Region has seen the highest increase in orders from two weeks of start of pandemic (21.1%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem August 23

Loyalty Participation is 10.2% of total restaurant traffic.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic August 23

Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders August 23

Online orders as a % of total orders is at 45.2%, a 1.9% decrease from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart August 23

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

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