Total traffic has increased by 0.7% from the previous week.
Barbeque has seen the highest increase in orders from the previous week (15%).
American cuisine has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-28%) while Beverages have increased to 35%.
The Mid-Atlantic Region has seen the highest increase in traffic from the previous week (8.7%).
The Mountain Region has seen the highest increase in traffic from two weeks of start of pandemic (19.4%) while the Mid-Atlantic Region has seen the highest decrease in traffic (-24%).
Loyalty Participation remained unchanged this week at 10%.
Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.
Dinner (5pm-11pm) increased 4% from the previous week and is still the most popular Daypart at 36%.
Lunch (11am-2pm) saw the largest increase from the previous week ($14.1 AOV to $14.5 AOV).
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: