Punchh Insights
Weekly Industry Report for June 21

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic June 21

Total traffic has increased by 0.7% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type June 21

  • QSR traffic has increased by 0.8% from the previous week.
  • Fast Casual traffic has increased by 0.1% from the previous week.
  • Casual Dining traffic has increased by 2.7% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week June 21

Barbeque has seen the highest increase in orders from the previous week (15%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks June 21

American cuisine has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-28%) while Beverages have increased to 35%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week June 21

The Mid-Atlantic Region has seen the highest increase in traffic from the previous week (8.7%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks June 21

The Mountain Region has seen the highest increase in traffic from two weeks of start of pandemic (19.4%) while the Mid-Atlantic Region has seen the highest decrease in traffic (-24%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem June 21

Loyalty Participation remained unchanged this week at 10%.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic June 21

Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant Traffic Dine-In and Off Prem by Daypart June 21

Dinner (5pm-11pm) increased 4% from the previous week and is still the most popular Daypart at 36%.

AOV Total Orders: Dine-In and Off-Prem by Daypart

Punchh AOV Total Orders Dine-In and Off Prem by Daypart June 21

Lunch (11am-2pm) saw the largest increase from the previous week ($14.1 AOV to $14.5 AOV).

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

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