Punchh Insights
Weekly Industry Report for July 19

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic July 19

Total traffic has increased by 0.1% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type July 19

  • QSR traffic has decreased by 0.1% from the previous week.
  • Fast Casual traffic has increased by 0.4% from the previous week.
  • Casual Dining traffic has increased by 2.5% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week July 19

Ice Cream has seen the highest increase in orders from the previous week (8%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks July 19

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-22%) while Beverages have increased to 40%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week July 19

The Mid-Atlantic Region has seen the highest increase in orders from the previous week (11.5%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks July 12

West North Central has seen the highest increase in orders from two weeks of start of pandemic (19.6%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem July 19

Loyalty Participation increased this week to 10.3%.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic July 19

Loyalty average order value remains on higher side when compared with Total average order value with a 12% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders July 19

Online orders as a % of total orders is at 44.8%, a 0.4% decrease from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart July 19.

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

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