Total traffic has increased by 0.1% from the previous week.
Ice Cream has seen the highest increase in orders from the previous week (8%).
Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-22%) while Beverages have increased to 40%.
The Mid-Atlantic Region has seen the highest increase in orders from the previous week (11.5%).
West North Central has seen the highest increase in orders from two weeks of start of pandemic (19.6%).
Loyalty Participation increased this week to 10.3%.
Loyalty average order value remains on higher side when compared with Total average order value with a 12% difference in last week.
Online orders as a % of total orders is at 44.8%, a 0.4% decrease from last week.
Dinner (5pm-11pm) is still the most popular Daypart at 36%.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: