Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 6.9% from the previous week.
By Restaurant Type
- QSR traffic has increased by 4.7% from the previous week.
- Fast Casual traffic has increased by 8.5% from the previous week.
- Casual Dining traffic has increased by 23.1% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Snacks have seen the highest increase in orders from the previous week (34%).
Last 2 Weeks vs Pre-COVID
Snacks have seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-80%).
Trend of Orders by Region
Last Week vs Previous Week
South-Atlantic Region has seen the highest increase in traffic from the previous week (16.2%).
Last 2 Weeks vs Pre-COVID
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-64.6%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate increased by 0.2 points in the last week.
AOV Loyalty Orders vs Total Restaurant Traffic
- Loyalty average order value has increased by 18% compared to compared to the 7% increase in total average order value since the start of COVID period.
- Percentage difference in AOV loyalty and total has widened by 15% since the start of COVID period.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Breakfast (5am-11am) grew 1% from previous week (12% to 13%) with Dinner (5pm-11pm) still the most popular Daypart at 33%.
AOV Total Orders: Dine-In and Off-Prem by Daypart
Afternoons (2pm-5pm) saw the largest increase in value from the previous week ($0.60) with the Dinner (5pm-11pm) Daypart the highest at $17.90
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data:
- Weekly Industry Report for May 3
- Weekly Industry Report for April 26
- Weekly Industry Report for April 19