Total traffic has increased by 1.0% from the previous week.
The Beverage segment has seen the highest increase in orders from the previous week (6.5%).
Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-15%) while Beverages have increased to 46%.
The Mid-Atlantic Region has seen the highest increase in orders from the previous week (3.6%).
The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (21.5%).
Loyalty Participation is 10.3% of total restaurant traffic.
Loyalty average order value remains on higher side when compared with Total average order value with a 13% difference in last week.
Online orders as a % of total orders is at 47.1%, a .9% increase from last week.
Dinner (5pm-11pm) is still the most popular Daypart at 36%.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: