Total traffic has increased by 4.6% from the previous week.
Snack has seen the highest increase in orders from the previous week (32%).
Snack has seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-68%).
East South Central Region has seen the highest increase in traffic from the previous week (8.1%).
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-62.5%).
Loyalty Participation rate declined by 0.3 points in last week.
Loyalty average order value remains on higher side when compared with Total average order value with a 13% difference in last week.
Dayparts remained unchanged from the previous week with Dinner (5pm-11pm) still the most popular Daypart at 33%.
Lunch (11am-2pm) and Dinner (5pm-11pm) increased $0.20 from the previous week with the Dinner (5pm-11pm) Daypart the highest at $17.80
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: