Total traffic has decreased by 4.9% from the previous week.
Barbeque has seen the highest increase in orders from the previous week (12%).
Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-18%) while Beverages have increased to 37%.
The Mid-Atlantic Region has seen the highest increase in orders from the previous week (3.5%).
The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (16.1%) while the Mid-Atlantic Region has seen the highest decrease in orders (-14%).
Loyalty Participation remained unchanged this week at 9.9%.
Loyalty average order value remains on higher side when compared with Total average order value with a 15% difference in last week.
Online orders as a % of total orders is at 45.4%, a .5% increase from last week.
Dinner (5pm-11pm) is still the most popular Daypart at 35%.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: