Total Restaurant Traffic
Total Restaurants
Total traffic has decreased by 4.9% from the previous week.
By Restaurant Type
- QSR traffic has decreased by 3.0% from the previous week.
- Fast Casual traffic has decreased by 6.9% from the previous week.
- Casual Dining traffic has decreased by 10.4% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Barbeque has seen the highest increase in orders from the previous week (12%).
Last 2 Weeks vs Pre-COVID
Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-18%) while Beverages have increased to 37%.
Trend of Orders by Region
Last Week vs Previous Week
The Mid-Atlantic Region has seen the highest increase in orders from the previous week (3.5%).
Last 2 Weeks vs Pre-COVID
The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (16.1%) while the Mid-Atlantic Region has seen the highest decrease in orders (-14%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation remained unchanged this week at 9.9%.
AOV Loyalty Orders vs Total Restaurant Traffic
Loyalty average order value remains on higher side when compared with Total average order value with a 15% difference in last week.
Online Orders as % of Loyalty Orders
Online orders as a % of total orders is at 45.4%, a .5% increase from last week.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Dinner (5pm-11pm) is still the most popular Daypart at 35%.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data:
- Weekly Industry Report for June 21
- Weekly Industry Report for June 14
- Weekly Industry Report for June 7
- Weekly Industry Report for May 31
- Weekly Industry Report for May 24
- Weekly Industry Report for May 17
- Weekly Industry Report for May 10
- Weekly Industry Report for May 3
- Weekly Industry Report for April 26
- Weekly Industry Report for April 19