Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 8% from the previous week.
By Restaurant Type
- QSR traffic has increased by 8.2% from the previous week.
- Fast Casual traffic has increased by 7.6% from the previous week.
- Casual Dining traffic has increased by 4.2% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Salads have seen the highest increase in orders from the previous week (39%).
Last 2 Weeks vs Pre-COVID
Snacks have seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-83%).
Trend of Orders by Region
Last Week vs Previous Week
Mid-Atlantic Region has seen the highest increase in traffic from the previous week (15.3%).
Last 2 Weeks vs Pre-COVID
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-69.3%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate declined by 0.3 points in the last week.
AOV Loyalty Orders vs Total Restaurant Traffic
- Loyalty average order value has increased by 19% compared to compared to the 6% increase in total average order value since the start of COVID period.
- Percentage difference in AOV loyalty and total has widened by 16% since the start of COVID period.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
All dayparts remained unchanged from the previous week.
AOV Total Orders: Dine-In and Off-Prem by Daypart
Late Night saw an increase from the previous week (0.5%).
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.