Punchh Insights
Weekly Industry Report for August 2

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic August 2

Total traffic has increased by 1.6% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type August 2

  • QSR traffic has increased by 1.7% from the previous week.
  • Fast Casual traffic has increased by 1.2% from the previous week.
  • Casual Dining traffic has increased by 6.4% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week August 2

The Bar & Grill segment has seen the highest increase in orders from the previous week (7.5%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks August 2

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-18%) while Beverages have increased to 37%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week August 2

The Mid-Atlantic Region has seen the highest increase in orders from the previous week (3.2%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks August 2

West North Central has seen the highest increase in orders from two weeks of start of pandemic (20.7%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem August 2

Loyalty Participation is 10.3% of total restaurant traffic.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic August 2

Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders August 2

Online orders as a % of total orders is at 47%, a .2% increase from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart August 2

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

View previous weeks data:

Weekly Industry Report for July 26