Total traffic has increased by 2.7% from the previous week.
Ice Cream has seen the highest increase in orders from the previous week (24%).
Salads have seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-62%).
East South Central Region have seen the highest increase in traffic from the previous week (5.2%).
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-61.8%).
Loyalty Participation rate declined by 0.2 points in last week.
Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.
Dayparts remained unchanged from the previous week with Dinner (5pm-11pm) still the most popular Daypart at 33%.
Breakfast (5am-11am) and Lunch (11am-2pm) increased $0.20 from the previous week with the Dinner (5pm-11pm) Daypart the highest at $17.50
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: