Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 7% from the previous week.
By Restaurant Type
- QSR traffic has increased by 7.2% from the previous week.
- Fast Casual traffic has increased by 6.8% from the previous week.
- Casual Dining traffic has increased by 1.7% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Asian Cuisine has seen the highest increase in orders from the previous week (38%).
Last 2 Weeks vs Pre-COVID
Snacks have seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-83%).
Trend of Orders by Region
Last Week vs Previous Week
West North Central Region has seen the highest increase in traffic from the previous week (9.3%).
Last 2 Weeks vs Pre-COVID
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-65.1%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate increased by 0.1 points in the last week.
AOV Loyalty Orders vs Total Restaurant Traffic
- Loyalty average order value has increased by 21% compared to compared to the 6% increase in total average order value since the start of COVID period.
- % Difference in AOV loyalty and Total has widened by 17% since the start of COVID period.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
All dayparts saw a decrease from the previous week.
AOV Total Orders: Dine-In and Off-Prem by Daypart
All dayparts saw a decrease from the previous week.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.