Total traffic has increased by 1.0% from the previous week.
The Ice Cream segment has seen the highest increase in orders from the previous week (4.5%).
Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-15%) while Beverages have increased to 42%.
The West South Central Region has seen the highest increase in orders from the previous week (2.1%).
The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (21.2%).
Loyalty Participation is 10.1% of total restaurant traffic.
Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.
Online orders as a % of total orders is at 46.2%, a .8% decrease from last week.
Dinner (5pm-11pm) is still the most popular Daypart at 36%.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: