Punchh Insights
Weekly Industry Report for August 16

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic August 16

Total traffic has increased by 1.0% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type August 16

  • QSR traffic has increased by 0.3% from the previous week.
  • Fast Casual traffic has increased by 2.1% from the previous week.
  • Casual Dining traffic has decreased by 2.4% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week August 16

The Beverage segment has seen the highest increase in orders from the previous week (6.5%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks August 16

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-15%) while Beverages have increased to 46%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week August 16

The Mid-Atlantic Region has seen the highest increase in orders from the previous week (3.6%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks August 16

The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (21.5%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem August 16

Loyalty Participation is 10.3% of total restaurant traffic.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic August 16

Loyalty average order value remains on higher side when compared with Total average order value with a 13% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders August 16

Online orders as a % of total orders is at 47.1%, a .9% increase from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart August 16

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

View previous weeks data: