Punchh Insights
Weekly Industry Report for August 9

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic August 9

Total traffic has increased by 1.0% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type August 9

  • QSR traffic has increased by 1.7% from the previous week.
  • Fast Casual traffic has increased by 0.5% from the previous week.
  • Casual Dining traffic has decreased by 2.4% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week August 9

The Ice Cream segment has seen the highest increase in orders from the previous week (4.5%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks August 9

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-15%) while Beverages have increased to 42%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week August 9

The West South Central Region has seen the highest increase in orders from the previous week (2.1%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks August 9

The Mountain Region has seen the highest increase in orders from two weeks of start of pandemic (21.2%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem August 9

Loyalty Participation is 10.1% of total restaurant traffic.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic August 9

Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders August 9

Online orders as a % of total orders is at 46.2%, a .8% decrease from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart August 9

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

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