Punchh Insights
Weekly Industry Report for July 12

Total Restaurant Traffic

Total Restaurants

Punchh Total Restaurant Traffic July 12

Total traffic has increased by 5.6% from the previous week.

By Restaurant Type

Punchh Total Restaurant Traffic By Restaurant Type July 12

  • QSR traffic has increased by 4.7% from the previous week.
  • Fast Casual traffic has increased by 6.6% from the previous week.
  • Casual Dining traffic has increased by 5.6% from the previous week.

Trend of Orders by Cuisine Type

Last Week vs Previous Week

Punchh Trend of Orders by-Cuisine Type Previous Week July 12

Catering has seen the highest increase in orders from the previous week (24%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Cuisine Type 2 Weeks July 12

Breakfast has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-22%) while Beverages have increased to 40%.

Trend of Orders by Region

Last Week vs Previous Week

Punchh Trend of Orders by Region Previous Week July 12

The Mid-Atlantic Region has seen the highest increase in orders from the previous week (8.4%).

Last 2 Weeks vs Pre-COVID

Punchh Trend of Orders by Region 2 Weeks July 12

The Mountain Region and West North Central have seen the highest increase in orders from two weeks of start of pandemic (15.6%) while the Mid-Atlantic Region has seen the highest decrease in orders (-8.9%).

Loyalty Trends

Loyalty Orders as % of Total Restaurant Traffic

Loyalty Orders as % of Total Restaurant Traffic: Dine-In and Off-Prem July 12

Loyalty Participation remained unchanged this week at 9.9%.

AOV Loyalty Orders vs Total Restaurant Traffic

Punchh AOV Loyalty Orders-vs Total Restaurant Traffic July 12

Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.

Online Orders as % of Loyalty Orders

Punchh Online Orders % Loyalty Orders July 12

Online orders as a % of total orders is at 45.2%, a .2% decrease from last week.

Consumer Preferences

Total Restaurant Traffic: Dine-In and Off-Prem by Daypart

Punchh Total Restaurant-Traffic-Dine In and Off-Prem Daypart July 12.jpg

Dinner (5pm-11pm) is still the most popular Daypart at 36%.

About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.

 

View previous weeks data: