Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 6.6% from the previous week.
By Restaurant Type
- QSR traffic has increased by 6.6% from the previous week.
- Fast Casual traffic has increased by 6.7% from the previous week.
- Casual Dining traffic has increased by 9.9% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Snacks have seen the highest increase in orders from the previous week (22%).
Last 2 Weeks vs Pre-COVID
American cuisine has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-35%) while Beverages have increased to 30%.
Trend of Orders by Region
Last Week vs Previous Week
The Mid-Atlantic Region has seen the highest increase in traffic from the previous week (15.5%).
Last 2 Weeks vs Pre-COVID
The Mountain Region has seen the highest increase in traffic from two weeks of start of pandemic (17.1%) while the Mid-Atlantic Region has seen the highest decrease in traffic (-32%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation remained unchanged this week at 10%.
AOV Loyalty Orders vs Total Restaurant Traffic
Loyalty average order value remains on higher side when compared with Total average order value with a 13% difference in last week.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Dinner (5pm-11pm) increased 1% from the previous week and is still the most popular Daypart at 32%.
AOV Total Orders: Dine-In and Off-Prem by Daypart
All Dayparts decreased from the previous week with Dinner (5pm-11pm) still the highest Daypart at $17.40.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data:
- Weekly Industry Report for June 7
- Weekly Industry Report for May 31
- Weekly Industry Report for May 24
- Weekly Industry Report for May 17
- Weekly Industry Report for May 10
- Weekly Industry Report for May 3
- Weekly Industry Report for April 26
- Weekly Industry Report for April 19