Total traffic has increased by 6.6% from the previous week.
Snacks have seen the highest increase in orders from the previous week (22%).
American cuisine has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-35%) while Beverages have increased to 30%.
The Mid-Atlantic Region has seen the highest increase in traffic from the previous week (15.5%).
The Mountain Region has seen the highest increase in traffic from two weeks of start of pandemic (17.1%) while the Mid-Atlantic Region has seen the highest decrease in traffic (-32%).
Loyalty Participation remained unchanged this week at 10%.
Loyalty average order value remains on higher side when compared with Total average order value with a 13% difference in last week.
Dinner (5pm-11pm) increased 1% from the previous week and is still the most popular Daypart at 32%.
All Dayparts decreased from the previous week with Dinner (5pm-11pm) still the highest Daypart at $17.40.
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.
View previous weeks data: