Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 6.6% from the previous week.
By Restaurant Type
- QSR traffic has increased by 5.7% from the previous week.
- Fast Casual traffic has increased by 3.9% from the previous week.
- Casual Dining traffic has increased by 9.1% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Salads have seen the highest increase in orders from the previous week (20%).
Last 2 Weeks vs Pre-COVID
American cuisine has seen the highest decrease in orders in last two weeks from two weeks of start of pandemic (-40%) while Chicken has increased to 20%.
Trend of Orders by Region
Last Week vs Previous Week
The New England Region has seen the highest increase in traffic from the previous week (9.2%).
Last 2 Weeks vs Pre-COVID
The Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks of start of pandemic (-39.2%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate declined by 0.6 points in last week.
AOV Loyalty Orders vs Total Restaurant Traffic
Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Breakfast (5am-11am) and Lunch (11am-2pm) increased 1% from the previous week with Dinner (5pm-11pm) still the most popular Daypart at 31%.
AOV Total Orders: Dine-In and Off-Prem by Daypart
Dinner (5pm-11pm) Daypart remained unchanged from the previous week and is the highest Daypart at $17.50
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.