Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 2.7% from the previous week.
By Restaurant Type
- QSR traffic has increased by 2.7% from the previous week.
- Fast Casual traffic has increased by 1.6% from the previous week.
- Casual Dining traffic has increased by 9.3% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Ice Cream has seen the highest increase in orders from the previous week (24%).
Last 2 Weeks vs Pre-COVID
Salads have seen the highest decrease in orders in last two weeks from two weeks prior to COVID (-62%).
Trend of Orders by Region
Last Week vs Previous Week
East South Central Region have seen the highest increase in traffic from the previous week (5.2%).
Last 2 Weeks vs Pre-COVID
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to COVID (-61.8%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate declined by 0.2 points in last week.
AOV Loyalty Orders vs Total Restaurant Traffic
Loyalty average order value remains on higher side when compared with Total average order value with a 14% difference in last week.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Dayparts remained unchanged from the previous week with Dinner (5pm-11pm) still the most popular Daypart at 33%.
AOV Total Orders: Dine-In and Off-Prem by Daypart
Breakfast (5am-11am) and Lunch (11am-2pm) increased $0.20 from the previous week with the Dinner (5pm-11pm) Daypart the highest at $17.50
About the data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.