Navigating through COVID-19 Collectively
No one could have predicted the speed and severity of events that are unfolding around the world and our communities over the past couple months. While it remains unclear how long the COVID-19 pandemic will last, it has taken the business world by storm and is impacting all of us, and the brands we serve. […]
Modern Loyalty Solutions Need to Show Value Beyond Transcations and Create Real ROI
As brands move into 2020, delivering a modern loyalty program will require agile, cloud-based technologies that innovate the customer experience online and in the physical store. Customers’ expectations and behaviors continue to change as they seek greater ease and convenience from the brands they choose to do business with. Meeting their needs is challenging and […]
AI Real Time Analytics Marketing Decisions and Loyalty Offers
The digital experience has grown in every industry and companies are responding by making investments in technology to support digitization and automation. Intent on delivering a strong customer experience that includes customer loyalty and retention, businesses are moving onto the channels most preferred by consumers today. A strategy that will help them reach and maintain […]
How AI Powers Business Value and Builds Customer Loyalty for Restaurants, C-Stores & Retailers
Long gone are the days of companies just collecting massive amounts of data. Today, businesses in every industry are relying more heavily on data analytics to drive their decision-making and goals. Many also have begun to lean on AI to deliver automation and machine learning in an effort to increase productivity and scale. Companies understand […]
How Businesses Benefit from Incorporating AI/ML into their Loyalty & Marketing Strategy
Companies in every industry are the champions of data these days. They are sitting on data streams from various sources such as POS systems, mobile apps, social media, ecommerce, offline and more. And marketers have gotten savvy by using apps, location tracking, and free Wifi sign-ins to start the process of tracking everything from customer […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
MCA Roundtable: Punchh and UK Restaurant Leaders Debate IT & Marketing Strategies
MCA Insight is the UK restaurant industry leader that provides market and consumer insights, updates, research, and best practices to global companies. As a partner, Punchh is able to participate in a series of roundtable discussions with marketing and IT directors from diverse, sector-leading UK operators. At these events, participants have the opportunity to debate […]
Discounts Getting You Down? Dynamic Loyalty Offers Better Approach to Increasing CLV
Competition in the restaurant industry continues to grow in 2019. Restaurant owners must contend with saturation, competition, and convenience demands, yet still effectively market and increase their revenue in this challenging environment. Many owners may think the answer to making this happen is to rely on past tried and true methods. However, marketing tactics like […]
The Importance of Segmentation in Convenience Store Marketing
Every customer takes a different path to your store. Depending on their awareness and perception of your brand, you have varying degrees of influence over what steps they take to get there. The first hurdle is getting them to notice your store and the next is getting them into the store. But your job doesn’t […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Strategizing Your Customer Journey Using a Marketing Loyalty Solution to Turn Your Anonymous Customers Into Loyal Customers
Today, guests have dozens and dozens of dining options to choose from. This makes it significantly more difficult for a restaurant to entice new customers to try their food, let alone turn them into valuable regulars. Offering good food and great service is important, but it isn’t enough to drive true customer acquisition and hard-earned […]