Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]
Earn Your Customers Trust and Loyalty with Clear, Compelling Communication
These are unprecedented times; with neighboring restaurants all facing similar challenges, as 42 states and a number of cities and counties as of April 7, have mandated shutdowns and asked residents to stay in their homes as much as possible. This new reality keeps getting extended as more cases of COVD-19 spread throughout the U.S. […]
How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
Deploy AI to Build Connections that Deliver Lasting Customer Loyalty
As brands look to improve the overall customer experience, it’s important for them to consider initiatives that foster and sustain emotional relationships with their customers. Today, customers want to interact with brands beyond just transactions. Marketers need to build emotional loyalty so customers want to stick around and become their superfans. Brands must seize the […]
Beans & Brews Modernizes Loyalty for Better Customer Engagement
Today’s customers are people of a modern, digital world. Digital technology has given customers everything at their fingertips. Brands need to be easily accessible, have a digital presence and provide convenience to please tech savvy consumers. On top of that, all types of customers expect pleasurable experiences, meaning brands need more than one way to […]
Vitality Bowls: Growing from Modern Customer Experience
It’s no secret that we live in a highly digital world. Brands are targeting consumers through email, push notifications, SMS, and more. To stand out through all the distraction, brands need a true 360-degree view of their customers to build meaningful relationships. It is essential for physical retailers, who must blend an in-store experience with […]
Genghis Grill Restaurant Case Study
These days, most customers are heavily engaged by their mobile devices. Brands need to take note of this and start meeting customers where they are – on their phones. Without a mobile presence, brands are missing out on a key touchpoint with their customers. To create loyalty that captures dwindling attention spans, a digital first […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
5 Campaigns To Attract, Retain and Create Repeat Customers
Attracting and retaining customers can be difficult but also rewarding. A 2016 study found that loyalty program customers generate between 12 and 18 percent more revenue than customers who are not members of loyalty programs. Loyalty campaigns can help you build a strong emotional connection with your customers, which will help you retain them and […]
Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]