It’s no secret that we live in a highly digital world. Brands are targeting consumers through email, push notifications, SMS, and more. To stand out through all the distraction, brands need a true 360-degree view of their customers to build meaningful relationships. It is essential for physical retailers, who must blend an in-store experience with an online presence to engage customers through their preferred method of interaction to see continued growth.
Take Punchh customer, Vitality Bowls. They struggled with a POS-based only loyalty program that did not provide them insights into customer behaviors or the opportunity to actively engage their guests. What they needed was a mobile app-based loyalty program that offered the ability to communicate and engage with customers across all channels.
Punchh was able to easily integrate with Vitality Bowls online ordering and POS systems, which made for a smooth transition. Many companies struggle with the integration of their POS, payment systems, gift cards, kiosk, guest WiFi, and other activities and lose out on the ability to gather actionable customer insights.
For Vitality Bowls, the Punchh Platform facilitated the adoption of their mobile app and ordering ahead feature, helping them improve the customer experience for their guests. Additionally, the Punchh dashboard configuration immediately helped Vitality Bowls see and begin to understand their customers’ behaviors. Now they are able to create and deliver targeted email campaigns that customers view through their app to receive announcements, fundraiser information, personalized offers, and much more.
“What sold us on Punchh was the ability to really engage with our customers, instead of just handing out discounts.” said Uriah Blum, Vice President of Operations.
Blum believes Punchh will continue to deliver tremendous impact to Vitality Bowls because it provides them with three ways to increase revenue: through new customer acquisitions like referrals, by increasing customer check lift with app messaging and offers, and by generating more customer visits through segmentation and campaigns.
Learn more about how Vitality Bowls modernized the customer experience and saw amazing results with Punchh here.
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