Using AI and ML to Make Your Restaurant, Retail and C-Store Marketing Data Even More Powerful
It’s no secret that technology has fundamentally changed the way the world operates, and the food service industry is no exception. With the proliferation of smartphones and other mobile devices, digitally-savvy consumers care more about taking a photo of their food and posting it to social media than they do about actually eating it. This […]
How To Create a 360-Degree Customer View to Out Market your Competition
It wasn’t too long ago that a restaurant’s business and customer information lived in on-premise servers, on desktop hard drives, or even on paper filed away somewhere. This made it challenging, if not impossible, to make sense of data on the whole—to get a unified view of any business driver, let alone an individual customer […]
Creating Customers For Life with an Award Winning Loyalty and Customer Engagement Solution
Restaurant loyalty programs have exploded over the last decade, with over 125.6 million individual memberships available to participate in. However, loyalty programs are no longer just about points given to customers through a punch card incentive. Research suggests that both restaurant brands and guests aren’t quite seeing the ROI they were looking for from these […]
5 Reasons Your Restaurant Needs to Invest in Technology
When it comes to creating a crowd-pleasing menu and serving up delicious food, you’ve struck gold. A custom blend of know-how, gut instinct, hard-working employees and delectable menu has gotten your restaurant business where it is today. But how can you be sure that same recipe-for-success can take you into the future, especially when consumers increasingly expect […]
5 Steps to Implement a Successful Restaurant Loyalty Program
Restaurants roll out loyalty programs because they know two things: Acquiring new guests can be more expensive than retaining returning guests Loyal guests can drive higher sales revenues compared to new or infrequent guests OK, we know there are other reasons to justify the need of a loyalty program, but the bottom line is most restaurants […]
Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]
Secret Strategies to Create More Repeat Customers
Loyalty in any relationship, professional or romantic, is hard to earn and even harder to keep. But what basic features define this elusively desirable trait? In a symbiotic relationship, if both partners regularly produce services of value to the other, both partners will continue in the relationship until either party no longer perceives any net […]
4 Reasons to go Mobile for Online Ordering
In a digital era that increasingly economizes time and convenience, traditional phone-to-waiter ordering is a remnant of a bygone era. Typing, not talking, is the preferred method of communication today, and that includes placing food orders. In reality, chances are that if you don’t have an online ordering system, you’re already behind. The expectations of […]
Measuring Consumer ROI & Lifetime Value
While we are bombarded by marketing messages every day through email, TV and social media, the average consumer is largely unaware of the complex cost calculations behind these advertising investments. Truth is, companies spend a lot on marketing and advertising–an expected $2.1 trillion in total media spend in 2019 to be exact. With these massive […]