Digital Transformations Impact on Physical Retailers: Marketing Strategies to Prepare for the Future
In recent years, consumer expectations have been transforming rapidly due to advancing technologies. Over the last 20 years and since the beginning of the Internet, new technologies also have emerged to deliver new types of experiences for consumers, which entire brands have been built around. A whole generation of consumers have never seen the world […]
Mobile App Delivers Omnichannel Marketing Experience for C-store Customers
Consumer shopping preferences continue to evolve alongside the technology that is driving their expansion. For c-stores looking to meet current customers’ needs, this means investing in a mobile strategy that helps deliver quick and easy visits. Short attention spans and busy schedules lead to the following findings of the 2019 CSN Realities of the Aisle consumerstudy, […]
Shifting to Mobile Marketing Helps C-Stores Digitally Transform to Meet Their Customers Growing Technology Needs
Today’s c-stores both large and small continue to experience challenges to stay competitive and remain profitable. And although the average c-store gets about 1,100 visitors to its gas pumps per day, according to NACS findings, only about 44% of those customers go inside the store. The potential for in-store sales remain largely untapped by many […]
Integration AWS Amazon Restaurant Retail Marketing C-Store – Punchh
When Punchh launched in 2011, the application behind the Punchh Marketing Cloud ran on a single virtual private server on the Linode cloud. In 2014, Punchh decided to modernize the application to simplify scaling by moving to microservices. Punchh migrated its application from Linode to the AWS Cloud in a couple of weeks. Punchh began […]
Deliver 1:1 Loyalty to Increase C-store Frequency and Spend with a Best in Class CRM & Customer Engagment Platform
Convenience stores have been experiencing unprecedented change over the past couple years. Growth for the sector continued in 2018 at 2.2% for in-store sales according to 2019 NACS State of the Industry data, which is being driven by fresh food and food-to-go offerings. The transformation from being a fuel-only destination to a stop for gourmet […]
AI Tech Award for Deep Sentiment Analysis
We’re very happy to share that Punchh Deep Sentiment Analysis won an AI TechAward in the Emotion & Behavioral AI category. Punchh Deep Sentiment Analysis allows retailers to analyze customer reviews at scale and instantly extract valuable, actionable insights. There are two main factors contributing to our technology’s success. First, in the backend we have […]
Market to All Customer Segments With an Omnichannel Marketing Solution
Your customers are the most important aspect of your business. Without them you’re not going anywhere fast. Yet today’s customers are now part of four distinct generations that marketers must effectively reach over the right channels and with the right offers to gain their business and maintain their loyalty. Each generation has been shaped by […]
4 Strategies for Developing Marketing Loyalty Programs
While loyalty programs for restaurants have exploded in recent years, many brands are still struggling to engage their best customers. Now more than ever, brands need to think about loyalty programs that go beyond rewards. In our upcoming webinar with T3, 4 Things Loyalty Programs Need Today webinar on August 7 at 11 am PDT/2 […]
Punchh Earns Analyst Recognition in Gartner’s 2019 Magic Quadrant Evaluation of Mobile Marketing Platforms
Punchh is pleased to announce our inclusion in Gartner’s 2019 Magic Quadrant evaluation of Mobile Marketing Platforms. This is our first time being identified in a Gartner Magic Quadrant and we believe that being recognized by firms like Gartner reflects our platform’s ability to drive sales, engagement, and loyalty for brands with a physical presence all […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
MCA Roundtable: Punchh and UK Restaurant Leaders Debate IT & Marketing Strategies
MCA Insight is the UK restaurant industry leader that provides market and consumer insights, updates, research, and best practices to global companies. As a partner, Punchh is able to participate in a series of roundtable discussions with marketing and IT directors from diverse, sector-leading UK operators. At these events, participants have the opportunity to debate […]
Discounts Getting You Down? Dynamic Loyalty Offers Better Approach to Increasing CLV
Competition in the restaurant industry continues to grow in 2019. Restaurant owners must contend with saturation, competition, and convenience demands, yet still effectively market and increase their revenue in this challenging environment. Many owners may think the answer to making this happen is to rely on past tried and true methods. However, marketing tactics like […]