Personalized Marketing Strategies for Retail Convenience Stores
The way to impact customer behavior today is through the delivery of timely, relevant, and even surprising offers that speak directly to the individual consumer—offers that aren’t static, but dynamic and highly personalized. Personalization has a direct correlation to incremental revenue and increased conversion rate. Instead of sending a generic $1 off promotion, consider the […]
The Importance of Segmentation in Convenience Store Marketing
Every customer takes a different path to your store. Depending on their awareness and perception of your brand, you have varying degrees of influence over what steps they take to get there. The first hurdle is getting them to notice your store and the next is getting them into the store. But your job doesn’t […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Strategizing Your Customer Journey Using a Marketing Loyalty Solution to Turn Your Anonymous Customers Into Loyal Customers
Today, guests have dozens and dozens of dining options to choose from. This makes it significantly more difficult for a restaurant to entice new customers to try their food, let alone turn them into valuable regulars. Offering good food and great service is important, but it isn’t enough to drive true customer acquisition and hard-earned […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
Top 5 Customer Experience Predictions for Restaurants in 2019
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be should be a top priority for every restaurant marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic restaurant marketplace of 2019— and how […]
5 Campaigns To Attract, Retain and Create Repeat Customers
Attracting and retaining customers can be difficult but also rewarding. A 2016 study found that loyalty program customers generate between 12 and 18 percent more revenue than customers who are not members of loyalty programs. Loyalty campaigns can help you build a strong emotional connection with your customers, which will help you retain them and […]
Employee Training: How to Bring Loyalty Into Every Customer Interaction
No matter what industry you’re in or what product or service you sell, you rely on your employees to be the “face” of your company. Even if all they ever do is talk with a customer over the phone or behind an instant message screen, they represent your brand with their every word. They’re out […]
Increase Same Store Sales with Omnichannel Marketing for Your Restaurant, C-Store and Retail Chain
Digital marketing has changed everything for brands. What you used to depend on to draw people into your store time and time again—think direct mail coupons and billboard ads—isn’t nearly enough anymore. Traditional marketing certainly hasn’t gone out of style, but digital channels have exploded and set your marketing plans spinning, as it’s confusing to […]
Using AI and ML to Make Your Restaurant, Retail and C-Store Marketing Data Even More Powerful
It’s no secret that technology has fundamentally changed the way the world operates, and the food service industry is no exception. With the proliferation of smartphones and other mobile devices, digitally-savvy consumers care more about taking a photo of their food and posting it to social media than they do about actually eating it. This […]