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Guest Data
Know More. Do More.
Knowing your guests fuels smarter marketing and lasting relationships. Guest Data connects insights across loyalty, marketing, and ordering to build unified profiles and power real-time, personalized engagement.
By the Numbers
31+
Segment types
78+
Segment types
Infinite
Combinations
What Sets Us Apart
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Unified Guest Profiles
Bring together loyalty activity, order history, preferences, and marketing engagement into a single 360° view of every guest. -
Powerful Segmentation
Use intuitive tools to build precise, dynamic audience segments in just a few clicks—no technical support needed.
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In-Depth Analytics & Reporting
Track campaign performance, uncover behavioral trends, and make data-backed decisions instantly. -
Campaigns That Convert
Deliver hyper-personalized experiences that feel one-to-one, not one-size-fits-all—because you know what makes each guest tick.
Product Overview
When you truly know your guests, you can market with precision and build relationships that last.
How It Works
See how brands use real-time data to unlock smarter campaigns, better segmentation, and measurable results.
Trusted by Industry Leaders
Access Data that Drives Outcomes
360° View
Unified Guest Profiles
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Access Insights
Start collecting valuable guest data from the moment they place their first online order. Get a complete, real-time view of each guest by combining ordering behavior, loyalty activity, marketing engagement, and more. -
Consolidated View
Everything lives in one place, giving you a clear picture of who your guests are and how they engage with your brand. -
Win-Win
Eliminate login friction with secure, passwordless authentication—making it easier for guests to engage while enabling you to personalize every interaction with richer, real-time insights.
Personalized Targeting
Segmentation That Hits the Mark
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Controlled Flexibility
Build precise, high-value segments in just a few clicks using demographic, transactional, and behavioral data. -
AI Driven
Our advanced Smart Segments let marketers create, clone, favorite, and reuse audiences using a variety of filters and intuitive logic.
Performance Lens
Real-Time Analytics & Reporting
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Access Intelligence
Make smarter decisions with instant access to performance dashboards and campaign insights. -
Unlock Trends
Track redemptions, revenue lift, engagement by channel, and more, so you’re always optimizing, not guessing.
Audience Activation
Personalized Campaign Enablement
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One-to-One Connection
Turn insights into impact with offers and messaging tailored to each guest’s preferences, habits, and value to your brand. -
Enhance Precision
Use behavioral, demographic, and even feedback sentiment to target campaigns with pinpoint accuracy.
Advanced Use Cases, Simplified
- Create audience segments for nearly any business scenario—from in-store only shoppers to guests who visit multiple locations.
- Use behavioral, demographic, and even feedback sentiment to target campaigns with pinpoint accuracy.
What Our Customers Are Saying
“The beauty of PAR as a tool is that it has really given the team a lot more eyes on the data of what our customers are doing, helping us deliver more personalized campaigns and offers at the right time on the right channel.“
Nick D’Antonio
Salad Collective
Resources
Uncover the Right Fit
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