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Guest Data

Know More. Do More.

Knowing your guests fuels smarter marketing and lasting relationships. Guest Data connects insights across loyalty, marketing, and ordering to build unified profiles and power real-time, personalized engagement.
Insights into Actions

By the Numbers

31+
Segment types
78+
Segment types
Infinite
Combinations

What Sets Us Apart

Product Overview

When you truly know your guests, you can market with precision and build relationships that last.

How It Works

See how brands use real-time data to unlock smarter campaigns, better segmentation, and measurable results.

Trusted by Industry Leaders

Dairy Queen

Access Data that Drives Outcomes

PAR User Profiles
360° View

Unified Guest Profiles

Personalized Targeting

Segmentation That Hits the Mark

PAR Segmentation
Performance Lens

Real-Time Analytics & Reporting

Audience Activation

Personalized Campaign Enablement

Analytics and Offers

Advanced Use Cases, Simplified

What Our Customers Are Saying

“The beauty of PAR as a tool is that it has really given the team a lot more eyes on the data of what our customers are doing, helping us deliver more personalized campaigns and offers at the right time on the right channel.“

Nick D’Antonio
Salad Collective

Resources

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