17 Jan 2020

Teriyaki Madness Grows with a New Customized Digital Solution

By: Punchh

Strategy

As emerging restaurants grow, keeping up with customer expectations can be tough. Restaurants need more locations, more staff, improved menu items, better service, and much more. On top of what a growing restaurant needs to provide at its physical locations, customers are also looking for an engaging digital experience. Today’s restaurants need to scale in all areas to be successful. 

Teriyaki Madness was facing this situation. They needed to be resourceful and utilize their large database of members to grow current locations and continue expanding into new areas. They knew it was easier to get current customers to come in more often, rather than acquiring brand new customers. The value they needed could be delivered from a modern loyalty program.

After a comprehensive RFP process that included Paytronix and LevelUp, among others, Teriyaki Madness selected Punchh as their loyalty platform provider. Punchh got to work on creating an app that integrated with Olo and Valutec to produce a consistent, easy and streamlined experience for their customers. Both Olo and Valutec were already two of the over 100 companies that are part of our best-in-class partner ecosystem, which helped deliver a streamlined migration.

Scaling to Success

Teriyaki Madness knew that as they continued to scale, they needed a solution that could scale along with them. Jodi Boyce, VP of Marketing for Teriyaki Madness believes Punchh offered the ability to do this, getting them in the game with a mobile app, email marketing, and a loyalty program that delivers personalized customer offers and incentives.

Using Punchh’s convenient administrative dashboard, Teriyaki Madness was able to launch Club Mad and see immediate results. Within 11 months, 30,000 customers downloaded their new, customized mobile app. “Punchh’s platform is really helping us grow our customer base and accelerate our brand’s performance.” Boyce says. Learn more about the digital success they have seen with Punchh here.

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