Guest Segmentation, Evolved: Reaching Every Guest, Not Just the Loyal Ones
https://vimeo.com/1107415278?share=copy#t=0 For years, restaurant marketing strategies have focused heavily on loyalty program members—and for good reason. Loyalty programs make it easy to capture rich data, track performance, and personalize outreach. But what about everyone else? In today’s digital-first dining landscape, loyalty members are only part of the picture. Most guests interact with your brand through […]
How Rising QSR Prices Are Steering Guests Toward Fast Casual, And How Loyalty Programs Can Make the Difference
In recent times, the distinctions between quick-service restaurants (QSRs) and fast casual dining have become increasingly indistinct. Traditionally, QSRs have been synonymous with affordability and speed, whereas fast casual spots are known for their superior quality and customization. However, this gap is closing. Rising costs due to inflation, labor, and supply chain issues are nudging […]
Bridging the Gap Between Payments and Loyalty: Key Takeaways from Our Latest Webinar
What happens when payments and loyalty stop living in separate tech stacks and finally start working together? That’s exactly what we explored in our recent webinar with Restaurant Business Online, where experts from PAR, Punchh, and Bounteous sat down to talk about the real impact of connecting these two essential parts of the guest journey. […]
Restaurant Loyalty Outlook for 2025
As 2025 continues to ramp up, the restaurant industry reflects on the last year that included both challenges and successes. Overall sales plateaued in May and dipped into negatives in June due to slower consumer spending. Customers reacted to the pressure caused by inflation and a slowdown in job growth by not wanting their wallets […]
Building Loyalty Through Successful Catering Programs
Catering has emerged as a critical revenue stream for restaurant brands trying to stay competitive in today’s market. The ability to offer large-scale meal services for holidays, parties, corporate events, and other gatherings allows restaurants to reach new customers, increase sales, and solidify brand loyalty. As catering is expected to make up nearly 10% of […]
Top Customer Loyalty Insights Unlocked in 2024 Trends Report
We’re excited to share the 2024 Loyalty Trends Report, our debut into the loyalty insights arena. As an innovator in restaurant loyalty, we work with brands of all sizes and power 78,000 locations monthly. We tapped into millions of customer interactions to uncover the trends that matter most. This report isn’t just data—it’s a deep […]
Punchh & Yumpingo: Elevating Your Customer Experience
With the current state of the restaurant industry, restaurant brand marketers need to keep customer experiences at the center of everything they do. How do you stand out from the rest? You listen to what your customers are saying and leverage their insights to deliver something that will exceed their expectations. At Punchh, we are […]
Crafting Personalized Dining Through Data-Driven Ordering and Loyalty
Gone are the days of generic menus and one-size-fits-all offerings. Welcome to the era of hyper-personalized, data-driven ordering that is reshaping how we interact with food and restaurants. Imagine: you build your dream burger – double cheese, no pickles, hold the lettuce – with a refreshing blueberry acai smoothie on the side. Two weeks later, […]
Effective Discounting Strategies for Restaurant Employee Retention
Employee benefits are an essential aspect of any business, and the restaurant industry is no exception. In a highly competitive environment, where turnover rates can be substantial and staff retention is crucial, offering attractive employee benefits can make a significant difference. According to the National Restaurant Association, one third of operators believe that recruiting and […]
Mastering Online Ordering: 5 Challenges and How to Overcome Them
Remember the pre-digital era when managing seating charts and keeping wait times down was a constant struggle? Fortunately, those days are long gone, thanks to modern advancements such as online ordering for restaurants that have transformed the restaurant industry. Operators are now equipped with advanced tools to meet customer expectations. But this digital age doesn’t […]
Restaurant Loyalty Program Structures: Which is Right for Your Brand?
If you’re a marketer in the competitive restaurant landscape, chances are you are constantly thinking about how your brand can offer your customers a more personalized and meaningful experience. Restaurant loyalty programs have quickly become the secret ingredient to creating these lasting connections and building long-term brand advocates. In this blog, we will discuss popular […]
Unlocking Maximized Growth by Embracing Digital Convenience through Online Ordering
Understanding what guests want is pivotal for providing exceptional service and fostering loyalty. Today, guests seek ease, convenience, and value in their dining experiences. According to the State of the Restaurant Industry 2023 research, 66% of guests today are more likely to order food for takeout compared to the pre-2019 period. To keep up with […]
