How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
Deploy AI to Build Connections that Deliver Lasting Customer Loyalty
As brands look to improve the overall customer experience, it’s important for them to consider initiatives that foster and sustain emotional relationships with their customers. Today, customers want to interact with brands beyond just transactions. Marketers need to build emotional loyalty so customers want to stick around and become their superfans. Brands must seize the […]
Beans & Brews Modernizes Loyalty for Better Customer Engagement
Today’s customers are people of a modern, digital world. Digital technology has given customers everything at their fingertips. Brands need to be easily accessible, have a digital presence and provide convenience to please tech savvy consumers. On top of that, all types of customers expect pleasurable experiences, meaning brands need more than one way to […]
Vitality Bowls: Growing from Modern Customer Experience
It’s no secret that we live in a highly digital world. Brands are targeting consumers through email, push notifications, SMS, and more. To stand out through all the distraction, brands need a true 360-degree view of their customers to build meaningful relationships. It is essential for physical retailers, who must blend an in-store experience with […]
Genghis Grill Restaurant Case Study
These days, most customers are heavily engaged by their mobile devices. Brands need to take note of this and start meeting customers where they are – on their phones. Without a mobile presence, brands are missing out on a key touchpoint with their customers. To create loyalty that captures dwindling attention spans, a digital first […]
Digital Transformations Impact on Physical Retailers: Marketing Strategies to Prepare for the Future
In recent years, consumer expectations have been transforming rapidly due to advancing technologies. Over the last 20 years and since the beginning of the Internet, new technologies also have emerged to deliver new types of experiences for consumers, which entire brands have been built around. A whole generation of consumers have never seen the world […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
MCA Roundtable: Punchh and UK Restaurant Leaders Debate IT & Marketing Strategies
MCA Insight is the UK restaurant industry leader that provides market and consumer insights, updates, research, and best practices to global companies. As a partner, Punchh is able to participate in a series of roundtable discussions with marketing and IT directors from diverse, sector-leading UK operators. At these events, participants have the opportunity to debate […]
Convenience Stores Need to Use One Digital Platform For Customer Acquisition, Customer Loyalty, and Marketing
Convenience stores have had to evolve along with rapidly changing consumer preferences and expectations to meet their demand for delightful and omnichannel experiences. Many people today use mobile apps to locate your gas station or scan a digital coupon at the POS. A majority of customers who purchase gas, pay at the pump and do […]
Personalized Marketing Strategies for Retail Convenience Stores
The way to impact customer behavior today is through the delivery of timely, relevant, and even surprising offers that speak directly to the individual consumer—offers that aren’t static, but dynamic and highly personalized. Personalization has a direct correlation to incremental revenue and increased conversion rate. Instead of sending a generic $1 off promotion, consider the […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]