Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]
Punchh and Yelp Team up to Deliver Real-Time, On-site Insights of the Guest Dining Experience
One of the most prominent challenges Marketers face is the bandwidth to truly take data from all of their touchpoints and seamlessly integrate them into experiential marketing campaigns. Consumer entry points are now spread across an ever-increasing amount of channels, from front-of-the-house tools to back-of-the-house software. As a result, waitlists, online apps, and loyalty programs […]
The Use of Artificial Intelligence in the Restaurant Industry: Impact and Benefits
What is AI for Restaurants? Artificial Intelligence (AI) is a technology that truly is transforming every walk of life, including the restaurant industry. Hungry consumers are seeking more efficient and seamless engagements within their dining establishments, putting pressure on operators to seek solutions and implement new technologies. Critical to the process of building strategies to […]
Curbside is a Hot Commodity: Everything you Need to Know About Implementing Punchh Pickup
Customers are busier than ever, and if there is one thing that the last year has taught them, it’s that convenience reigns supreme. In a world where they can order a box of popcorn for same-day delivery via Amazon and on-demand videos off Netflix, they also expect food service to be available at the simple […]
Maximize Restaurant Integrations to Create Better Customer Loyalty Experiences
Learn the power of restaurant loyalty solutions to maximize a brand’s investments through targeted system integrations. Restaurant Integration Challenges As restaurant operators and marketers, you need a variety of technologies to drive optimal performance for your brand. While there may not be a “one-size-fits-all” approach for your entire operation, you still need ways to optimize […]
Punchh Earns Recognition on Forrester Wave
The Forrester Wave: Loyalty Solutions, Q2 2021 is an evaluation of the “top vendors in the market” based on current offering, strategy, and market presence. We are pleased to announce that Punchh has been recognized as a Contender in the report, and one of only 14 loyalty vendors invited to participate, scoring high marks for […]
Punchh Wins Hospitality Technology Industry Hero Award for Best Technology Platform
It has been an exciting week at Punchh, to put it mildly. On the heels of our acquisition news, we were thrilled to accept the award for Best Technology Platform from Hospitality Today during their Industry Hero Awards program on April 14th at the 26th annual MURTEC (Multi-Unit Restaurant Technology Conference). The spirit of the […]
Free Omnichannel Marketing Training Course by Punchh
Omnichannel marketing continues to evolve with the introduction of new technologies and AI, along with consumers’ growing expectations for easy, highly personalized customer experiences. As a result, marketers who want to remain at the forefront of innovation and succeed in an era of elevated customer experiences must keep an eye on new digital marketing trends […]
Top 5 AI Powered Marketing Strategies For Restaurants
Why do Retail and Restaurant Brands Need AI to Optimize Customer Loyalty Programs? Creating lasting customer loyalty has been a priority for brands across every industry for ages and ages. With leaner marketing teams trending as the norm, brands need artificial intelligence (AI) to extend their capabilities and optimize their customer loyalty strategies. Now more […]
Maximize Resources with Digital Customer Journeys
New Punchh Platform Feature Automates Customer Journeys Email marketing remains a highly effective tool for B2C marketers. But in today’s world, it needs to not only be a part of your marketing mix, but automated as well. With leaner marketing teams and limited resources, automated customer journeys offer an efficient and cost-effective way to engage […]
7 Reasons Why Customer Loyalty Programs Are Important for Brands in 2022
Customer Loyalty Solutions Drive Profitable Relationships Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a system directed specifically at building customer loyalty. Some marketers may think of loyalty programs and initially imagine a large portion of […]
How to Create a Contactless Experience
[wordpress] Delivering on the Promise of a Contactless Restaurant Currently on the mind of every restaurant operator is how to maximize sales amid current conditions. With state-mandated health and safety guidelines in place, many restaurants that have reopened have done so with only limited capacity seating. Signaling that a return to how everything was prior […]