New Punchh Platform Feature Automates Customer Journeys
Email marketing remains a highly effective tool for B2C marketers. But in today’s world, it needs to not only be a part of your marketing mix, but automated as well. With leaner marketing teams and limited resources, automated customer journeys offer an efficient and cost-effective way to engage with your biggest fans, acquire new ones and most importantly, drive incremental revenue.
An automated customer journey is a series of automated emails that are triggered when a customer completes a certain action, such as signing up for your program. Marketing automation studies have shown that over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.
With multiple engagement channels and touchpoints, today’s customer journey is increasingly fragmented, personalized and customized. However, regardless of changes in purchase decision paths, marketing still needs to influence customer behavior to increase visit frequency and spend. This means understanding your customers’ potential journeys and using them to execute your marketing and loyalty strategy.
That’s the value of Punchh Journeys. Marketers can communicate with greater precision by visualizing event-based customer journeys that align with specific business goals. Punchh Journeys connects brands with their customers at every interaction point, by using sequential logic that makes it easy to customize and deliver unlimited personalized campaigns. Buying behaviors aren’t left to chance, as marketers specify which customer segments to target and clearly define the conditions for customer actions at every step in the journey.
Punchh Journey’s lets you set the rules to automate your marketing.
- Choose from five event types to configure a specific journey
- Select your customer segments
- Take action based on data-driven behaviors
- Deliver automated personalized messages at scale
- Engage with your most loyal customers
Restaurant, c-store and retailer marketers can use Punchh Journey’s to:
Save time & resources – Configure a mass gifting campaign that triggers another offer upon redemption
Capture & convert new leads – Trigger a journey when a new customer signs up for your program and incentivize them to make a purchase within a set timeframe
Build a connection with your customers – Track when customers redeem gifted offers and send personalized follow-up emails to guide them further into the journey
Ready to deliver better customer experiences – automatically? Contact us today and learn more about Punchh Journeys and our comprehensive customer loyalty solution.