2021 Restaurant Leadership Conference: A Time to Look at Tomorrow, Together
This year’s conference brought together a theme of unity in the industry, one looking heavily into the technology of the future As promised, this year’s RLC showcased an insight-filled agenda, expert speakers, leading suppliers, and, of course, unique and unparalleled networking opportunities. With a theme of “Together Towards Tomorrow,” many operators arrived looking to glean […]
“Get Inspired” Throughout Your Life Phases with Cherylyn Harley LeBon
In 2010, women made up 31% of the legal profession. By 2020, that number had climbed to 37.6%, with consistent gains for the last decade. As more women join the legal profession, the industry is seeing a growing diversity in terms of new perspectives and leadership that guide our regulatory and legal issues here in […]
Braze and Punchh: Optimizing Customer Engagement in a Whole New Way
As personalization over customization becomes the norm in marketing strategies, more and more marketing teams are looking for an integrated solution that allows them to provide individual journeys to their customers, identify key trends in those events, and adapt their messaging accordingly. Key differentiators can be as simple as identifying geography, key demographics, or send-time […]
The Connected Community: Using Loyalty Programs to Power Your Social Cause Initiatives
How localizing your loyalty efforts can help you drive more community connections and sustainability within your DMAs A vital part of any local restaurant marketing plan is implementing a strategic community initiatives program that not only activates your in-field staff, but helps you provide support for the communities where you reside. A localized marketing plan […]
“Get Inspired” by Life’s Journey with Paramita Bhattacharya
There’s no doubt we have made tremendous strides in the last few decades regarding diversity in Tech. Women and minorities continue to rise within leadership positions, and companies are making efforts to appreciate diversity and implement strategies to ensure positions are filled equitably. Still, we often picture a formidable glass ceiling when we say the […]
4 Fall Covid Trends that continue to Impact the Restaurant Sector
An analysis of recent dining trends, based on 24.8 million engagements, shows that omnichannel engagement is more integral than ever for most brands. As the Covid-19 outbreak continues to impact the industry, restaurants are left to navigate labor shortages, virus surges and shifts in consumer demand, largely on their own. On a daily basis, they […]
NACS Wrap-Up: An Evolution of Convenience Heading into 2022
The NACS Show is officially over, and what a fantastic week it was. Recently, our c-store division attended the 2021 Show in beautiful Chicago, IL. Every year, the NACS Show brings together convenience and fuel retailing industry professionals for multiple days of networking, connecting, learning, sharing, and fun – all designed to help the industry […]
Own Your Listing, Drive Your Loyalty Visits
Integrate Yext and Punchh to Deliver True Loyalty Insights for Your Campaigns The practice we know as SEO began back in the 1990s, and with it came the complexities of continuously optimizing pages for search. Businesses worldwide have struggled to keep web pages updated, search functionality streamlined, and listings up-to-date. Food service particularly felt these […]
Single Touch Loyalty: Self-Service Innovation to Drive your Loyalty Program
Integrated Loyalty and Engagement is at Your Fingertips with Punchh and Grubbrr While American’s might not be quite ready for robots behind the counter, that doesn’t mean that technology isn’t already making its way into our everyday dining experiences. That’s even more true as operators search for answers on managing staffing shortages, product recalls, streamlining […]
Hyper-Personalization: Transforming the Customer Experience
What is Hyper-personalization Hyper-personalization is the usage of large amounts of data and predictive analytics to provide a directly tailored experience to your customers. While personalization is deemed as the incorporation of personal and transactional information like name, gender, and purchase history, hyper-personalization goes one step further and utilizes behavioral and real-time data to create […]
How Big Brands are Delivering 25x the Loyalty Gains by Integrating Punchh & Attentive
Gone are the days when just simply having an eClub was enough to engage your customers, generate retention and drive sales. The customers of today are much more evolved, one would even say complex in their needs. They are mobile super-users, know the value of their loyalty, and are searching for brands to stand out […]
Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]