Understanding what guests want is pivotal for providing exceptional service and fostering loyalty. Today, guests seek ease, convenience, and value in their dining experiences. According to the State of the Restaurant Industry 2023 research, 66% of guests today are more likely to order food for takeout compared to the pre-2019 period. To keep up with guests’ evolving expectations, restaurants should establish a presence on all platforms their guests use, ultimately driving business growth to its fullest potential.
The Power of Online Ordering
Recent research indicates that online food ordering has grown 300% faster than dine-in since 2014 and now accounts for roughly 40% of total restaurant sales. Digital ordering has become the epitome of convenience, offering a hassle-free ordering experience tailored to today’s fast-paced lifestyles.
The benefits of restaurant online ordering are vast and impactful:
- Increased Sales: By leveraging omnichannel digital ordering services, restaurants can tap into untapped opportunities and attract a broader customer base. The increased accessibility and reach translate to more orders and, ultimately, higher sales.
- Improved Customer Experience: Personalization is key in today’s customer-centric landscape. With omnichannel digital ordering, customers enjoy a personalized ordering journey, complete with their preferred delivery and payment methods. Real-time order tracking adds another layer of convenience, eliminating potential frustrations and elevating the overall experience.
- Enhanced Marketing Opportunities: A restaurant engagement platform empowers brands to understand their customers better. Armed with insights into preferences and behaviors, restaurants can craft targeted marketing campaigns and offers, fostering stronger connections and loyalty.
- Increased Efficiency: Say goodbye to wait times and inefficiencies. Omnichannel digital ordering streamlines operations, saving time and keeping customers happy.
Streamline your operations with MENU Ordering
Experience unparalleled digital transformation with PAR MENU, an omnichannel ordering solution that integrates multiple digital channels such as mobile apps, web apps and kiosks to enable customers to place orders seamlessly.
Prioritizing the guest experience, the MENU Ordering platform offers personalized, cross-channel experiences, reduced wait times, and extensive order customization options, fostering loyalty and repeat business.
PAR MENU is seamlessly integrated with PAR’s suite of best-of-breed products: Brink POS, Punchh and PAR Pay. Our native MENU+Punchh integration offers a holistic customer experience that not only streamlines order preparation but also ensures data consistency. Brands gain a competitive edge from valuable insights across all touchpoints.
Discover more about the potential of seamless integration in our ebook “Deliver the 1-2 Punchh with Loyalty and Natively Integrated Digital Ordering”. Learn how this purposeful integration can elevate customer experiences, boost ROI, and drive brand success!
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