Earning a larger share of wallet is important, especially as consolidation continues throughout the industry. While changing customer behaviors have become “the new normal”, many brands seek omnichannel access to deliver a better experience and better performance. By focusing on digital loyalty programs, c-stores have the technology and tools to close the gap with other retailers, including QSRs and create better customer engagement.
Lori Stout
Senior Director, Product Marketing, Punchh
Don Longo
Editorial Director, Convenience Store News