Digital Transformations Impact on Physical Retailers: Marketing Strategies to Prepare for the Future
In recent years, consumer expectations have been transforming rapidly due to advancing technologies. Over the last 20 years and since the beginning of the Internet, new technologies also have emerged to deliver new types of experiences for consumers, which entire brands have been built around. A whole generation of consumers have never seen the world […]
Mobile App Delivers Omnichannel Marketing Experience for C-store Customers
Consumer shopping preferences continue to evolve alongside the technology that is driving their expansion. For c-stores looking to meet current customers’ needs, this means investing in a mobile strategy that helps deliver quick and easy visits. Short attention spans and busy schedules lead to the following findings of the 2019 CSN Realities of the Aisle consumerstudy, […]
Shifting to Mobile Marketing Helps C-Stores Digitally Transform to Meet Their Customers Growing Technology Needs
Today’s c-stores both large and small continue to experience challenges to stay competitive and remain profitable. And although the average c-store gets about 1,100 visitors to its gas pumps per day, according to NACS findings, only about 44% of those customers go inside the store. The potential for in-store sales remain largely untapped by many […]
Deliver 1:1 Loyalty to Increase C-store Frequency and Spend with a Best in Class CRM & Customer Engagment Platform
Convenience stores have been experiencing unprecedented change over the past couple years. Growth for the sector continued in 2018 at 2.2% for in-store sales according to 2019 NACS State of the Industry data, which is being driven by fresh food and food-to-go offerings. The transformation from being a fuel-only destination to a stop for gourmet […]
Market to All Customer Segments With an Omnichannel Marketing Solution
Your customers are the most important aspect of your business. Without them you’re not going anywhere fast. Yet today’s customers are now part of four distinct generations that marketers must effectively reach over the right channels and with the right offers to gain their business and maintain their loyalty. Each generation has been shaped by […]
4 Strategies for Developing Marketing Loyalty Programs
While loyalty programs for restaurants have exploded in recent years, many brands are still struggling to engage their best customers. Now more than ever, brands need to think about loyalty programs that go beyond rewards. In our upcoming webinar with T3, 4 Things Loyalty Programs Need Today webinar on August 7 at 11 am PDT/2 […]
Punchh Earns Analyst Recognition in Gartner’s 2019 Magic Quadrant Evaluation of Mobile Marketing Platforms
Punchh is pleased to announce our inclusion in Gartner’s 2019 Magic Quadrant evaluation of Mobile Marketing Platforms. This is our first time being identified in a Gartner Magic Quadrant and we believe that being recognized by firms like Gartner reflects our platform’s ability to drive sales, engagement, and loyalty for brands with a physical presence all […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
Discounts Getting You Down? Dynamic Loyalty Offers Better Approach to Increasing CLV
Competition in the restaurant industry continues to grow in 2019. Restaurant owners must contend with saturation, competition, and convenience demands, yet still effectively market and increase their revenue in this challenging environment. Many owners may think the answer to making this happen is to rely on past tried and true methods. However, marketing tactics like […]
Convenience Stores Need to Use One Digital Platform For Customer Acquisition, Customer Loyalty, and Marketing
Convenience stores have had to evolve along with rapidly changing consumer preferences and expectations to meet their demand for delightful and omnichannel experiences. Many people today use mobile apps to locate your gas station or scan a digital coupon at the POS. A majority of customers who purchase gas, pay at the pump and do […]
Personalized Marketing Strategies for Retail Convenience Stores
The way to impact customer behavior today is through the delivery of timely, relevant, and even surprising offers that speak directly to the individual consumer—offers that aren’t static, but dynamic and highly personalized. Personalization has a direct correlation to incremental revenue and increased conversion rate. Instead of sending a generic $1 off promotion, consider the […]
The Importance of Segmentation in Convenience Store Marketing
Every customer takes a different path to your store. Depending on their awareness and perception of your brand, you have varying degrees of influence over what steps they take to get there. The first hurdle is getting them to notice your store and the next is getting them into the store. But your job doesn’t […]