Your customers are the most important aspect of your business. Without them you’re not going anywhere fast. Yet today’s customers are now part of four distinct generations that marketers must effectively reach over the right channels and with the right offers to gain their business and maintain their loyalty.
Each generation has been shaped by the events they experienced while growing up along with their access to evolving technology. This has lead to every group having their own set of values, habits and preferences that guide their collective behaviors. Marketers must recognize the differences among the groups in order to successfully tap into what motivates and interests each generation of consumers so they choose to interact with their brand.
Omnichannel marketing is one strategy that gives businesses the ability to highly target segmented customers across multiple channels. Engaging each generation with customized offers that align with their preferences and values helps create one-to-one connections that foster important customer lifetime value.
Today, businesses must also deliver a seamless online and offline experience as over 65 percent of Baby Boomers and over 85 percent of the other three generations all own smartphones, according to recent Pew Research data. Furthermore, three of the four generations are very comfortable with online ordering and purchasing and also don’t hesitate to visit brick and mortar locations as well.
Therefore, gaining generational loyalty requires providing engagement opportunities and experiences across all online and offline touchpoints. Businesses need to leverage technology to create and automate omnichannel campaigns with personalized promotions that can be delivered and redeemed both online and in-store.
To further understand the habits, values and thoughts that influence each generation’s attitudes and engagement preferences, download the free ebook: Omnichannel Engagement Strategies: Engaging Every Generation Through Loyalty.
You’ll learn about:
- Collective characteristics that shape each generation’s purchasing powers
- Generational attitudes towards technology, communication and social media
- Engagement opportunities and preferences across touchpoints
- Omnichannel best practices for delivering loyalty
- Technology tools and system integrations that optimize customer segmentation and interactions
Download the ebook that will help you reach and engage customers from every generation – Omnichannel Engagement Strategies: Engaging Every Generation Through Loyalty.