Convenience stores have been experiencing unprecedented change over the past couple years. Growth for the sector continued in 2018 at 2.2% for in-store sales according to 2019 NACS State of the Industry data, which is being driven by fresh food and food-to-go offerings. The transformation from being a fuel-only destination to a stop for gourmet prepared foods, healthy snacks and specialized beverages is underway.
C-stores that are refining their offerings to match current consumer lifestyles for delivering quick and easy experiences and providing healthy food and beverages are on the right track to meeting customers’ needs. However, to successfully engage consumers and trigger those important pump to in-store sales requires a new approach to loyalty that reaches customers at the moment that most influences their decisions with offers that demonstrate your knowledge of them.
Traditional approaches of the past that lack a 1:1 focus, such as generic promotions, pump toppers, and window displays no longer effectively work to reach busy, time sensitive consumers.
Today’s c-stores need to clearly understand their customers’ behaviors, preferences, and activities to deliver relevant promotions based on 1:1 loyalty. This necessitates leveraging technology to execute a data-driven strategy that helps c-stores gain access to customers’ digital IDs along with the capabilities to connect those ID’s to POS data to create insights that drive personalization and real-time offers. With the right customer platform and technology tools, c-store marketers can encourage loyalty by fitting online and offline data together to create customized customer experiences that engage visitors right from the pump.
Interested in the strategies that create a strong impact on driving foot traffic into c-stores?
Download the What’s Driving C-Store Foot Traffic? 3 Key Trends to Convert Customers from Pump to C-store ebook, loaded with actionable insights and best practices that will help you deliver a modern loyalty program that engages today’s consumers.
In this guide, you’ll:
● Learn why static offers don’t make customers happy
● Understand the type of c-store experience that consumers want
● Discover how to deliver data-driven offers and personalization
● Get the inside scoop on today’s key customer platform features
Don’t miss out, download your free ebook today.