How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
How to Engage Customers with Personalized Holiday Campaigns During the Busy Christmas Season
The busy holiday season is upon us. People are on the go, meeting friends, dashing into stores — getting tired, getting hungry, and looking for a deal to satisfy their appetite and help them re-energize. The QSR brands that have a modern loyalty program in place are just the people who can help. To meet […]
Modern Loyalty Solutions Need to Show Value Beyond Transcations and Create Real ROI
As brands move into 2020, delivering a modern loyalty program will require agile, cloud-based technologies that innovate the customer experience online and in the physical store. Customers’ expectations and behaviors continue to change as they seek greater ease and convenience from the brands they choose to do business with. Meeting their needs is challenging and […]
Genghis Grill Restaurant Case Study
These days, most customers are heavily engaged by their mobile devices. Brands need to take note of this and start meeting customers where they are – on their phones. Without a mobile presence, brands are missing out on a key touchpoint with their customers. To create loyalty that captures dwindling attention spans, a digital first […]
MCA Roundtable: Punchh and UK Restaurant Leaders Debate IT & Marketing Strategies
MCA Insight is the UK restaurant industry leader that provides market and consumer insights, updates, research, and best practices to global companies. As a partner, Punchh is able to participate in a series of roundtable discussions with marketing and IT directors from diverse, sector-leading UK operators. At these events, participants have the opportunity to debate […]
5 Campaigns To Attract, Retain and Create Repeat Customers
Attracting and retaining customers can be difficult but also rewarding. A 2016 study found that loyalty program customers generate between 12 and 18 percent more revenue than customers who are not members of loyalty programs. Loyalty campaigns can help you build a strong emotional connection with your customers, which will help you retain them and […]
Employee Training: How to Bring Loyalty Into Every Customer Interaction
No matter what industry you’re in or what product or service you sell, you rely on your employees to be the “face” of your company. Even if all they ever do is talk with a customer over the phone or behind an instant message screen, they represent your brand with their every word. They’re out […]
5 Steps to Implement a Successful Restaurant Loyalty Program
Restaurants roll out loyalty programs because they know two things: Acquiring new guests can be more expensive than retaining returning guests Loyal guests can drive higher sales revenues compared to new or infrequent guests OK, we know there are other reasons to justify the need of a loyalty program, but the bottom line is most restaurants […]
Secret Strategies to Create More Repeat Customers
Loyalty in any relationship, professional or romantic, is hard to earn and even harder to keep. But what basic features define this elusively desirable trait? In a symbiotic relationship, if both partners regularly produce services of value to the other, both partners will continue in the relationship until either party no longer perceives any net […]
4 Reasons to go Mobile for Online Ordering
In a digital era that increasingly economizes time and convenience, traditional phone-to-waiter ordering is a remnant of a bygone era. Typing, not talking, is the preferred method of communication today, and that includes placing food orders. In reality, chances are that if you don’t have an online ordering system, you’re already behind. The expectations of […]