PAR Punchh Developer Series Introduction: Ruby at the Core

By: Jay Godse


Welcome to the inaugural post in our technical blog series, aimed at unpacking the technological sophistication and innovative development practices that stand at the core of PAR Punchh. This series promises to shed light on the best-in-class technologies that power our solutions, starting with a deep dive into Ruby, the programming language that plays a pivotal role in our product development. As we explore the significance of Ruby at Punchh, we invite you to join us on a journey through the layers of our tech stack, illustrating our commitment to delivering exceptional value to our brands and partners. 

Introduction to Jay Godse: Spearheading Developer Relations at Punchh

Hello, I’m Jay Godse, Lead Developer Relations Engineer at Punchh. My career spans across decades in the software engineering domain, where I’ve engaged with a spectrum of technologies, from telecommunications to web applications. My expertise and passion for programming, particularly with Ruby, have led me to my current role where I aim to foster a vibrant bridge between our developers and the broader tech community. For an insider look into Developer Relations at Punchh, I recommend reading this article by Jeff Spitulnik, our VP of Product & Design. 

Ruby’s Strategic Role in Punchh’s Ecosystem

The Choice of Ruby

Ruby, along with its framework Ruby on Rails, forms the backbone of Punchh’s application software. Our preference for Ruby is not arbitrary; it stems from its proven efficiency in accelerating web application development. Ruby’s philosophy, as envisioned by its creator Yukihiro Matsumoto, is to make programming a joyful and productive endeavor. This philosophy aligns with our mission at Punchh, allowing us to rapidly deploy feature-rich, robust applications that stand the test of time. 

Advantages of Ruby in Our Development Cycle

Ruby’s agility and developer-friendly nature have significantly reduced our software development lifecycle, enabling quicker feedback loops and faster time-to-market for new features and improvements. This has not only reduced development costs but also allowed us to stay ahead in the competitive landscape, ensuring that we can rapidly adapt to the needs of our brands and partners. 

Ruby’s Evolution and Impact on Punchh

The Ruby 3×3 Project

The Ruby community’s ambitious Ruby 3×3 project aimed to enhance Ruby’s performance threefold from version 2.x. The introduction of just-in-time compilation, improved garbage collection, and concurrency features have markedly increased Ruby’s efficiency. Ruby 3.0 and its successors, including Ruby 3.1, have brought significant performance improvements, aligning with our goals to optimize application performance and scalability at Punchh. 

Embracing New Ruby Versions

Migrating to newer versions of Ruby is a strategic decision at Punchh, one that involves careful planning, testing, and adaptation to ensure compatibility and performance. This commitment to staying current with Ruby’s advancements underscores our dedication to leveraging cutting-edge technology to enhance the Punchh platform capabilities, thereby delivering superior value to our partners. 

Looking Forward

As this blog series unfolds, we will continue to explore the technologies and development practices that define Punchh’s approach to innovation. Ruby’s role in our tech stack exemplifies our commitment to efficient, scalable, and high-quality software development, enabling us to meet the evolving demands of our brands and partners. 

Stay tuned for more insights into the tools, frameworks, and philosophies that power Punchh’s success. Our journey with Ruby is just one aspect of our broader strategy to harness technology in creating market-leading solutions. And if you’re looking for a best-in-class technology solution to power your restaurant and cstore loyalty initiatives, schedule a demo to reach out and see how the Punchh platform is made for marketers and built for developers.  

Stay in the know. Subscribe to our bi-monthly newsletter to receive proven loyalty strategies, offer management techniques, and new trends in your industry. Sign up today!