Loyalty That Guests Actually Want to Play
Game-based engagement is here—and it’s already changing the rules. https://vimeo.com/1134401741/47a5d4e819?share=copy&fl=sv&fe=ci Guests don’t want loyalty programs that feel like homework. They want to feel something—excitement, surprise, anticipation. That’s where PAR Games™ comes in. In addition to the expected points and tiers, PAR Games turns everyday guest behavior—like checking in or making a purchase—into behavior-triggered brand moments […]
Guest Segmentation, Evolved: Reaching Every Guest, Not Just the Loyal Ones
https://vimeo.com/1107415278?share=copy#t=0 For years, restaurant marketing strategies have focused heavily on loyalty program members—and for good reason. Loyalty programs make it easy to capture rich data, track performance, and personalize outreach. But what about everyone else? In today’s digital-first dining landscape, loyalty members are only part of the picture. Most guests interact with your brand through […]
Introducing Advanced Authentication: A Smarter, More Secure Way to Welcome Guests
As the digital front door to your brand, your login experience needs to be both secure and seamless. That’s why we built PAR Advanced Authentication—a foundational upgrade to how your guests sign in across mobile apps, online ordering, kiosks, and even POS. With next-gen identity flows that balance security and speed, Advanced Authentication gives developers […]
The Future of Digital Ordering
In 2025, digital ordering is no longer just an additional tool for your brand, it’s the foundation of a connected restaurant experience. In a recent fireside chat hosted by PAR Technology, Josh Schoonmaker, VP of Product for Engagement Cloud at PAR, joined Rob Grimes, Founder and CEO of the International Food and Beverage Technology Association […]
New Developer Innovation: POS Punchh Key and Barcode Generator
“The POS Punchh Key and Barcode Generator is yet another high impact innovation by the PAR Punchh Developer Relations team. It is a fully functional standalone application that is easily converted into a code library and imported into 3rd party POS and Kiosk systems integrating with PAR Punchh. This tool has the potential to save […]
Top 7 Takeaways from DevRelCon 2024
“DevRelCon made its debut in New York City in July 2024 and congregated industry experts, speakers and attendees from promising startups to top tier organizations. It successfully invigorated the audience with thought provoking conversations, informative talks and practical tips to amplify your DevRel program.” As Director of Developer Relations at PAR Punchh, I had the […]
PAR Punchh APIs Now Available on Postman Workspace
“At PAR, we’re committed to offering our Customers and Partners the best possible experience when integrating with our products. We’re a proud Developer Plus organization and believe developers play a central role in building and executing a successful product strategy for their organizations. Building API integrations can be a daunting proposition. However, with the right […]
Crafting Personalized Dining Through Data-Driven Ordering and Loyalty
Gone are the days of generic menus and one-size-fits-all offerings. Welcome to the era of hyper-personalized, data-driven ordering that is reshaping how we interact with food and restaurants. Imagine: you build your dream burger – double cheese, no pickles, hold the lettuce – with a refreshing blueberry acai smoothie on the side. Two weeks later, […]
4 Essential Features of Successful Ordering Apps in 2024
Cravings hit fast in our fast-paced world, and taste buds demand lightning-quick satisfaction. Food ordering apps have become the ultimate culinary sidekick, ready to quench your cravings with a single swipe. No more agonizing over menu choices, no more endless phone calls to secure a reservation – just the sheer delight of your favorite meal […]
Fuel Loyalty Growth and Engagement Using SMS
Customer loyalty marketing is a powerful tool to retain and grow your customer base and your business. One of the most critical components of this success is your ability to communicate with your customers when and where your customers prefer. The statistics around SMS are compelling. According to Attentive’s 2023 Global State of Conversational […]
PAR Punchh Developer Series Introduction: Ruby at the Core
Welcome to the inaugural post in our technical blog series, aimed at unpacking the technological sophistication and innovative development practices that stand at the core of PAR Punchh. This series promises to shed light on the best-in-class technologies that power our solutions, starting with a deep dive into Ruby, the programming language that plays a […]
How to Safeguard Your Customer Loyalty Program from a Cyberattack
When we hear about a major cybersecurity breach, it’s usually associated with a specific company—a large bank, healthcare organization, or even retailer. But sometimes, cybercriminals will focus their efforts on attacking organizations with loyalty programs, regardless of their size or industry. Why? Because loyalty programs are big business, with an estimated $48 billion in stored […]