Super Bowl LVII Campaigns Help Brands Drive 40% Increase in Net Sales

By: Melissa Canellis


Super Bowl LVII had 113 million viewers, making it the third most-watched television program of all-time. It topped 2022’s game of 112.3 million viewers and represented the best audience for the big game in six years.

As the second largest food holiday, behind only Thanksgiving, viewer celebrations required some thoughtful planning and spending for either at home gatherings or restaurant and bar outings. According to the National Retail Federation, the 113 million viewers anticipated that of the $16.5 billion they would spend on Super Bowl LVII, 79% of their budget would go toward food and beverages.

Restaurant brands with Punchh customer loyalty programs seized the opportunity of this beloved food holiday to provide plenty of delicious options to hungry fans.

Super Bowl Infographic

Punchh Loyalty Solutions Deliver Personalized Super Bowl LVII Offers at Scale

Punchh Super Bowl Offers
Prior to kickoff, we helped brands take a data-driven approach to customer segmentation and the delivery of targeted campaigns that focused on embracing Super Bowl LVII festivities. Over the past couple years, brands have increasingly focused on providing a rewarding mobile loyalty program to address customers’ expectations for a contactless, convenient, and safe customer experience. Many brands emphasized their digital capabilities, highlighting in-app and online ordering, curbside pickup and delivery on Super Bowl Sunday. And the data shows that fans rewarded them for those efforts.


Some brands highlighted new menu innovations, while others focused on party platters designed to satisfy a group of hungry of fans. Brands from many food categories enjoyed significant growth over last year’s sales. As expected, pizza remained a fan favorite.

In an effort to engage customers and help them with their Super Bowl celebrations, brands relied on the power of the Punchh loyalty, offers, and engagement platform to maximize their marketing reach across channels. Restaurants engaged users through email, push notifications and text, collectively sending out 50% more campaigns and increasing transaction volume by 37%. 

No matter who you rooted for in the big game, Super Bowl LVII gave everyone something to celebrate this year. For a closer look at how Punchh empowers marketers, read more about our loyalty, offers, and engagement platform.

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