Deliver Personalization and Data Protection to Increase Customer Loyalty

By: Melissa Canellis


Restaurants and retailers face many challenges in 2022 from tighter marketing and IT budgets and shrinking profit margins to siloed systems and lagging legacy infrastructure. Yet consumers’ ordering and shopping behaviors indicate a continued desire for omnichannel access and more personalization. By year end, U.S. ecommerce sales are expected to cross the $1 trillion mark for the first time. 

Brands must balance customers’ preferences along with respecting their rights to privacy. As a recent study by Privitar found 78% of American consumers are concerned about their sensitive personal data. 

Businesses will also need to be proactive in determining how to capture zero-party data as Google looks to crackdown on third-party cookies. This will leave brands without the ability to identify consumers. Brands will no longer have the luxury of relying on third-party data to map out their marketing strategy and run campaigns with. The future of a data-driven, customer-centric approach requires brands to focus on programs that build engagement and loyalty. 

Loyalty programs offer businesses the ability to deliver personalization, while capturing first-hand data that can be used to continually improve the customer experience. It gives brands the opportunity to collect opt-in information and build direct relationships with consumers. Brands need to understand that building trustworthiness is also important to program members as customers cite privacy as a top consideration for their loyalty with 31% saying a commitment to protecting their data is the most important factor for brand loyalty. 

As brands look for ways to optimize their businesses, they have begun to utilize the cloud to enable data-driven insights. Creating personalized rewards is as vital as creating a transparent relationship with their customers. This requires a commitment to data protection, which Punchh demonstrates by allocating resources, maintaining certifications, auditing and reporting by third-parties, providing industry-standard protection agreements and helping clients strengthen their businesses’ compliance.

Punchh’s diligence extends to achieving CCPA, GDPR, PCI, and SSAE 18 (SOC 1 & SOC 2) compliance, in an effort to make compliance easier for our customers. Punchh’s goal as a strategic partner is to maintain your trust and help you maintain your customers’ trust through our reliable business practices and data safeguards. Here’s a quick look at Punchh’s 2022 data protection certifications and their value to customers.


The California Consumer Privacy Act (CCPA) gives enhanced privacy and consumer protection rights for residents of California. The CCPA has three consumer rights functions that businesses must accommodate: consumers’ right to know what data has been collected, the right to request restriction of use of the collected data and the right to request deletion of the stored data. 

Punchh provides two processes to support clients with the CCPA regulations, which are accessible via the Punchh Platform or our API’s, depending on the client’s preference. Under CCPA, businesses have 45 days to comply with a consumer request for access or deletion.


The General Data Protection Regulation (GDPR) defines specific requirements for businesses and organizations who are established in Europe or who serve users in Europe, regarding the collection, use and storage of personal data. Punchh adheres to the GDPR guidelines to responsibly process and store data for our European clients.


Punchh is Payment Card Industry (PCI) compliant, adhering to the specifications developed by the PCI Security Standards Council, which are aimed at improving payment security throughout the industry. Our PCI compliant cloud platform ensures for our ecommerce and retail clients that their customers’ payment and sensitive personal data is being stored in a responsible way. Punchh’s approach to security also helps our clients to meet all their PCI compliance requirements.

SSAE 18 (SOC 1 Type 2 and SOC 2 Type 2)

Punchh completed auditing for Statement on Standards for Attestation Engagements (SSAE 18) compliance, demonstrating our commitment to having the proper controls and safeguards in place to support and deliver our clients’ data. Punchh’s System and Organization Controls (SOC) 1 Type 2 and SOC 2 Type 2 reports are from a qualified CPA firm, and provide our clients with the assurance that we have applied the same stringent risk assessment standards we uphold, to the vendors we work with. The designation distinguishes Punchh as being built upon a reliable set of operational controls and business processes.

Restaurants and retailers need to include and highlight strong customer data protection protocols as part of their marketing strategy to align with their digital innovation and the growing body of regulatory guidelines. Punchh is committed to safeguarding our customers’ data. A Punchh loyalty program gives you all the tools you need to build a loyal customer following that trusts your brand. Schedule a personalized demo today!

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