15 Dec 2020

Two Years in a Row — Punchh Recognized in Gartner’s Magic Quadrant for Mobile Marketing Platforms for 2020

By: Melissa Canellis

Analytics

Punchh is pleased to announce that we have been included in Gartner’s 2020 Magic Quadrant evaluation of Mobile Marketing Platforms for the second year in a row. We lead the industry in loyalty, offers, and engagement solutions, and believe that recognition in adjacent technology segments by a global authority like Gartner reflects our platform’s flexibility to help our customers expand their loyalty strategies to meet modern demands. 

We think being included in Gartner’s Magic Quadrant for Mobile Marketing Platforms two years in a row demonstrates our continued growth and validates our customer-centric loyalty strategy, said Shyam Rao, co-founder and CEO at Punchh. Our platform is flexible enough to support our customers’ evolving needs, and our presence in this report reflects our unique ability to expand our loyalty expertise into other markets.

The 2020 analyst report provides an assessment of 13 vendors and their ability to execute and the completeness of their vision. According to the report, businesses should “use this research to assess vendors that may be best-suited to help you fulfill your marketing objectives.”

According to Gartner, “Globally, consumers spend more of their digital time on smartphones than on desktops, laptops or tablets — with particular emphasis on apps. The impacts of COVID-19 have further catalyzed consumers’ ongoing shift to digital and mobile solutions as consumers readjust the way they navigate their daily lives amid a new normal. This broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. As such, mobile marketing capabilities increasingly determine brand marketing success.” 

Marketers recognize they are challenged today, not only to acquire new customers but also to increase loyalty and deliver personalization to maximize lifetime value. Yet for many in the B2C market, it’s a struggle to pair in-person and online engagement with their guests. Punchh believes that mobility extends beyond devices to include “relationship mobility,” the effort of turning anonymous consumers into known brand loyalists on every channel, whether in-store, at the fuel pump, or via a curbside pickup. And within those channels, it’s more critical than ever to take a mobile-centric approach, enabling customers to use mobile devices to engage however and wherever they choose to communicate with brands. 

Punchh is a B2C loyalty, offers, and engagement leader dedicated to providing clients with a mobile-first strategy that makes it easy to analyze customer demographics and behavior to generate insights and develop sophisticated marketing automation for customized campaigns and personalized offers. 

Our customer loyalty and engagement platform provides deep integrations with leading e-Commerce, POS, and payment providers, ultimately providing marketers with a single view of the customer for omnichannel engagement across physical retail and digital channels. 

Interested in learning more about how our loyalty solution helps brands of all sizes? Read peer reviews on Gartner Peer Insights to learn how Punchh can help you maximize your digital connections to deliver rewarding customer experiences that drive customer loyalty. Contact us today. 

 

Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 26, 2020 

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