Webinar Archive: How Casey’s Created a World Class Digital Loyalty Platform

About the Webinar:

In today’s hyper-competitive marketplace, Casey’s needed to meet their customers’ expectations by delivering a digital experience that was seamless and personalized. To meet this challenge they launched a comprehensive loyalty and engagement platform that enabled them to engage with their customers at the pump, in the store, and in their community. Watch Art Sebastian, Casey’s VP of Digital Experience, as he shares Casey’s digital transformation journey.

You’ll learn how Casey’s:

• Implemented a game-changing loyalty solution that serves the needs of all their businesses including fuel, prepared food, grocery and CPG
• Drives customer acquisition and retention at the pump, instore and online
• Established a unified hub for customer data through system integrations with their POS (NCR), fuel pump system (Retalix – NCR), online experience (SAP Hybris) and messaging hub (Salesforce Marketing Cloud)
• Delivers personalized, real-time offers across all digital channels

Presenters

Art Sebastian, VP-Digital Customer Experience at Casey’s General Stores

Shyam Rao
Co-Founder & CEO, Punchh