Tuesday, January 24th
10am PT | 12pm CT | 1pm ET

Loyalty strategy is evolving at a breakneck rate and your customers continue to have ever changing expectations. It’s a new year and time to redesign your program to improve customer retention and profitability while also supporting your desired acquisition goals.

Join us as we examine how the revolutionary full service brand, Islands Restaurants, optimized their loyalty program through an innovative strategy crafted from focus group feedback, while also garnering employee buy-in and implementing new acquisition tactics to grow their loyal following. Plus, hear from the research director at Starfleet Research, who also serves as managing editor of Restaurant Technology News, as he shares their latest research on loyalty trends and what you need to do to prepare for success in 2023. In this session we will explore:

  • How loyalty has evolved over the past several years and what that means for delivering on the ultimate customer experience
  • The steps to choosing the right loyalty partner and what to look for when implementing new loyalty strategies
  • How to properly connect the dots between program incentives and the motivators that drive desired customer behavior
  • Best practices and first-hand experience within the full-service industry for driving higher visit frequency and guest spend

Kassandra Smith

Kassandra Smith
Digital Marketing Manager
Islands Restaurants

Jeff Zabin Headshot

Jeff Zabin
Research Director
Starfleet Research
Managing Editor
Restaurant Technology News

Brittany Maroney Headshot

Brittany Maroney
Director of Marketing and Communications
Punchh/PAR Technology