About the Webinar:
Due to the events of 2020, the grocery shoppers of 2021 will be more digitally demanding than we have seen to date. They have recently demonstrated that they are more likely to shop online, to shop across brands, and to expect both same-day delivery and curbside pickup. Many of these customers now have even greater expectations of exquisite service, personalized offers, and relevant content.
This session evaluates the state of the online grocery shopper, their omnichannel expectations, and ways to drive long-term relationships in 2021. Learn how grocery retailers can delight their customers (and grow LTV) with a new generation of insights and interactions meant to re-invent grocery loyalty.
Presenters:
Scott Compton
Guest Speaker
Senior Analyst Serving eBusiness & Channel Strategy Professionals, Forrester
Lori Stout
Senior Director, Product Marketing, Punchh