About the Webinar:
When it comes to digital strategy, the challenge for convenience retailers has expanded from catering to brand loyalty to how they can engage customers beyond everyday transactions. Many C-store operators are overcoming these challenges by creating a more engaging digital customer experience, which encompasses every aspect of how consumers interact with the brand.
Join us for an interactive discussion with Gaurang (G-man) Manier, Executive Director of Marketing for The Wills Group, and Carl Orsbourn, Industry Advisor from Learn.Delivery. You’ll discover how customers are redefining the idea of “convenience” and how you can evolve your digital footprint to meet the ever-changing expectation of your customers – one built on customization, convenience, and personalization. Some of the key topics will include:
- Exclusive insights on customer trends and expectations
- How to create experiential programs that drive loyalty and engagement, while increasing frequency among your loyalists
- Steps to creating a digital landscape that truly supports the omnichannel customer experience
Speakers
- Sam Herro, Director of C-Store Client Solutions, Hathway
- Lori Stout,Senior Director, Product Marketing, Punchh
- Don Longo, Editorial Director, Convenience Store News
- Gaurang Maniar, Executive Director of Marketing, The Wills Group
- Carl Orsbourn, Founder, Consultant & Author, Deliver the Dish