For Tropical Smoothie Cafe, our new app and loyalty provider will allow us to deliver relevant personalized messaging and drive engagement across various channels and in a variety of formats (SMS, push notifications, email, etc.). All of this is possible because of the combination of new mobile app and loyalty technology.
Michael Lapid, Chief Information and Digital Officer, Tropical Smoothie Café
QSR talked to Michael Lapid, TSC’s Chief Information & Digital Officer, to learn how digital sales is leading the way. Lapid talked about the vital role the recently launched Tropical Smoothie Cafe app powered by Punchh was playing. The app allows guests to order ahead for delivery, pickup, or curbside and to scan receipts to earn rewards or redeem rewards. In a short three weeks after the launch, 46 percent of Tropical Smoothies most active members had migrated to the app.