How Zaxby’s Unified Tech Approach is Creating a Rewarding Guest Experience & Company Growth


April 6, 2023
8am PT | 10am CT | 11am ET

Many restaurants are looking to grow their digital capabilities and scale their businesses in 2023. However, in this unpredictable economy, brands with outdated legacy systems and outsourced digital capabilities are in fear of being left behind.

Today, transforming your tech stack has the power to transform your brand. Allocating resources to unify systems offers enterprises the solutions to provide a seamless experience for their operators and their guests, alike. Join us as Mike Nettles, Chief Digital and Technology Officer of Zaxby’s 900+ units shares their successful PAR Brink POS and Punchh Loyalty implementation that’s delivering the important framework to simplify operations while driving dynamic customer engagement.

During this April 6th session, we’ll explore how Zaxby’s is:

  • Growing their dedicated following through new digital channels
  • Seamlessly linking multiple locations without any special POS configuration
  • Utilizing their new Rewards program as a thank you and not a discount

Featured Speakers

Mike Nettles, Chief Digital and Technology Officer, Zaxby’s

Mike Nettles
Chief Digital and Technology Officer

Brittany Maroney, Head of Marketing, PAR Technology

Brittany Maroney
Head of Marketing
PAR Technology