There absolutely has been a great cross-functional effort as we’ve worked to rebuild really our technology infrastructure. We’ve integrated and brought to life POS, our great partners at Olo and Punchh who are enabling the consumer side of it, the app development, effectively the whole technology stack—that has brought us to where we are today. Chad Crawford, Chief Brand Officer, CKE Restaurants
CKE’s chief brand officer explains why the company, which includes Hardee’s and Cal Jr’s, is jumping on a rising movement. Learn how Punchh developed their sophisticated loyalty program that is helping the brand deliver a rewarding digital experience to their customers.